Friday, April 13, 2007

Super Grip Rip-Off

As a Wisconsin native who competed against Andy North in high school, I have always had the ultimate respect for the two-time U.S. Open Champion. Because he only won one other PGA Tour event in his career, North’s U.S. Open victories are often viewed as some kind of flukes. The reality is that North suffered numerous injuries during his career that affected his performance. I also believe North is an excellent, if understated, golf broadcaster and was disappointed that neither CBS or NBC picked him up when ABC gave up televised golf.

So as much as I like Andy North, I was disturbed to see him hosting an infommercial on the Golf Channel for a product called the SuperStroke, which is an oversized putter grip that claims it will cure yips, shave four strokes off your game, add 100 yards to your drives and improve your sex life. Okay, I exaggerated on the last two claims.

But here is Andy, along with noted golf instructors Randy Smith and Rick Tock praising the SuperStroke as the end all cure to your putting woes. Come on, it’s just a grip for crying out loud. In one of the more laughable infommercials I have ever seen, proponents of the SuperStroke claim (with straight faces) that “the large surface area brings more of the grip into contact with the hands, inhibiting breakdown of the wrists and encouraging use of the preferred arm-and-shoulders putting motion. Scientific tests have shown that the SuperStroke requires up to 32% less grip tension and represents a significant improvement over conventional narrow putter grips. The SuperStroke’s size encourages use of a 'soft hands' technique and ensures a smooth and fluid putting stroke.”

This is almost as bad the golf glove that claims it will increase your driving distance because its patented design keeps your left wrist firm. Yep, and I have some land in Florida I’d like to sell you. I wonder how long it took to get footage of Andy North spouting this with a straight face.

Hitting range balls while wondering whatever happened to Don Iverson.